author of the article Tanaris
Political Consulting is a company that has grown around advising and assisting political campaigns, primarily in the United States. As democracy has spread around the world, American political consultants often have an international client base. Although the main role is likely to produce the mass media (especially television) are political consultants advise campaigns on virtually all its activities, research in the field of strategy.
consulting practice, several early precedents. President William McKinley closest political advisor Mark Hanna is sometimes described in the first political consultant. California in 1930, 1940 and 1950, Whitaker and Baxter established and grew the first true consulting firm, Campaigns, Inc. However, political consultingflourished with the increasing use of television advertising campaign communications in the 1960s. It was during this period that Joe Napolitan claims to be the first person to describe themselves as a political consultant (Perlmutter, ed. Manship Guide to Political Communication, pg19).
the next few years, the political consulting has grown in importance and influence and reach extended campaigns at all levels of government in the United States and elsewhere. Many consultants work not only for campaigns, but also with other political organizations like political parties and political action committees, independent expenditures, sometimes, even some public relations and research for companies and governments. In fact, today companies seeking approval of the municipal boards turned to land use political consultants to the project to earn their rights. Critics also blame political consulting, at least in part, because the modern ills of the electoral process. Partly because the TV consultants are often paid to the Commission, they accused in particular the rise of political campaigns and the increasing reliance on paid media. Succeeded in running low-budget campaign would be a serious economic threat to the political consulting field, so the candidates are rare, however. leftist activists within the party, particularly the payment of political advisors a major obstacle to participatory democracy, political reform and the electoral success of Democrats. The much-publicized e-mail 9 December 2004, the activist group MoveOn.org wrote online: “For years the party has the elite Washington insiders who are closer to the lobbyists of the company than they led a democratic basis. But We can not have four years of leadership consulting class of professional election losers can afford. ” Finally, there is a growing appeal and not objected to the so-called campaign, in which the themes and strategies of one campaign to another campaign, despite what you may have large differences in the political situation. Brian Wright, president Democrasource, LLC (Ohio based national political consulting firmspecializes in the comprehensive campaign strategies and micro-targeting data), believes that “just a matter of time, campaign communication, technology as quickly evolves – someone sitting on the side, or stick the last presidential campaign strategies are made. The book has been rewritten. “